Donald Trump’s pitch to Indian Americans: “Ab Ki Baar Trump Sarkaar”

27 October 2016: “We love the Hindus. We love India,” pitches the candid US presidential candidate in his latest campaign video.

Donald Trump’s latest pro-Hindu election advertisement is reminiscent of the 2014 prime ministerial campaign in Indian when Narendra Modi famously said, “Ab Ki Baar Modi Sarkaar.”

The arch rival of Hilary Clinton parodies Mr Modi as he does pretty impressive Hindi, “”Ab Ki Baar Trump Sarkaar!” 

The 29 second video, which lacks the usual finesse a US presidential campaign video is expected to have, starts with a Dipawali greetings before it cuts into a scene that took place on October 15 -the lighting of traditional lamp by Donald Trump at a Republican Hindu Coalition (RHC) event in Chicago.

Although RHC has been campaigning hard to convince American Indians to vote for Mr Trump, recent polls targeting the Indian American diaspora did not yield motivating results. According to Washington Post, only 7 percent of Indian Americans promised support for Mr Trump as against 70 cercent that said they would vote for the former First Lady.

However, the real estate magnate is not bothered as he declares in the campaign advertisement, “The Indian and the Hindu community will have a true friend in the White House.”

The ad also features a familiar picture which has become a poignant reminder of the ever-present threat of global terrorism. Set against an image of a burning Taj Mahal Hotel during the Mumbai terrorist attack in 2008, Mr Trump announces, “We will defeat radical Islamic terrorism.”

He also appeals to millions of fans of Prime Minister Narendra Modi, “I look forward to working with Prime Minister Modi.”

Led by Shalabh “Shalli” Kumar, an Indian American industrialist and philanthropist based in Chicago, the RHC vows to build “a strong, effective & respected Hindu-American voice in Washington and across” United States and it aims to “become a unique bridge between the Hindu-American community and Republican Party Leaders”.

According to the organisation, “2.8 million Hindu Americans” have “the highest per capita income of any other group in the country” and they pay “almost 50 billion dollars per year in total taxes”.

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