The mighty Red Bull will now on have to watch out for a Himalayan bull! Called ‘TENZING’, the producer of this new energy drink claims it contains half the sugar its synthetic counterparts have in them.
There is another reason why it’s been called TENZING. Besides celebrating the life of Tenzing Norgay Sherpa, the brand has been given the Nepalese name because it is made one hundred percent naturally with ingredients used by the indomitable Sherpa climbers of Nepal.
And it was launched yesterday by none other than the son of the legendary mountaineer himself, Jamling Tenzing Norgay.
The drink has been produced by former Red Bull marketing director Huib van Bockel who claims the drink, unlike its competitors, is one hundred percent natural and that he has been drinking it himself since he received the samples early 2015.
Mr Bockel told media that he came across the Nepalese ingredients when he was globe-trotting looking for the right ingredients for his new product, “On our travels in search of ingredients, we stumbled upon the natural energiser of the Sherpa people. It’s a stimulating brew that has been used for decades to fuel expeditions on Mount Everest. This brew not only inspired our key ingredients, it also inspired our name ‘TENZING’, chosen in honour of Sherpa Tenzing Norgay, one of the first two men to reach the top of the world’s highest mountain. His adventure was one of the greatest and most enduring of all time.”
The biggest selling point of the new drink is going to be its claim that it contains only natural sugar, ” The natural sugar in TENZING is proportional to the amount found in coconut water.”
Tenzing Norgay and Sir Edmund Hillary were the first to set foot on Mt Everest, Sagarmatha in Nepalese, in 1953.